“Dial Body Wash TV Commercial, 'Moments That Make You: Dog”

 I chose the “Dial Body Wash TV Commercial, 'Moments That Make You: Dog” This ad threw me for a loop at first due to how dramatic the scene is. naturally I quested what it had to do with body wash. I feel this was targeted for people who like dog, and who have a sense of humor. I believe this ad is very contradicting as well as complex depending on how perceived. I say that because due to how dramatic the ad is from the start up until the stranger asks “Is he okay” it seems like the dog is injured. Some may not find that very appealing in any commercial let alone one for body wash and can steer them away from the product. In the same instant the music in the back along with the rain, how she was running in slow motion and had to stop to adjust the dog in her arms creates a sense of concern. It makes you curious as to what’s going on. It gives a sense of security and comfort as well. The way they made it seem as if something was wrong with the dog even tho there wasn’t gives off a sense of comfort to know shed go to that extreme for her dog. That’s how people who like dogs get incorporated in this as well. The ending of the ad it says “the moments that make you, dial body wash gets you clean”. This gives a sense of comfort in knowing no matter how dirty you get that body was will have you clean, rehydrated, and you’ll have soft skin. I think this was abstract because there was many ways it could have been perceived.