Facebook Groups TV ad

 https://www.ispot.tv/ad/ti4O/facebook-groups-house-plant-hobbyist

    The commercial starts off with a young man who looks like this is his first apartment, the living room he's in doesn't look like an established home. The color of this scene is desaturated, the lonely plant withered with a $15 sticker on it. There is a moving box in the background, behind the plant. This is likely his first plant in his new apartment, and he needs help bringing it back to life. He wants to feel like a true adult, but he needs help. He goes to Facebook Groups for plant owners and posts his dying plant situation-- "How can I fix this?" A girl who looks about the same age comments "Have you tried singing to it?" He's a little baffled by the suggestion, but tries it anyway. "Your Love Keeps Lifting Me Higher & Higher" by Jackie Wilson starts to play, relating to how his love and attention for his plant helps it to grow substantially higher by the end of the commercial. As the song picks up, the saturation goes up as well, brightening the mood of the audience and the visual aspect of the ad. His mood lifts as well, as he's shown dancing in his living room. As the video goes on, his apartment looks more established, more furniture and plants being added with every frame. The sun shines through his apartment and his plants keep on growing. By the end of the video, the young man who had been struggling to bring his plant back to life in a dimly lit room was dancing in the sunlight next to the same plant, newly a healthy green and touching the ceiling, surrounded by other thriving plants. This helps the viewer understand that most of the people offering advice on this platform will steer you in the right direction, that if you use this platform you'll be happier than ever and your problems will be solved. 

    The ad also incorporates people who saw the young woman's helpful comment who are various ages and identify with different socioeconomic backgrounds. However, they all share a love for plants. There is a teenage girl who still lives with her parents, a roughly 30 year old man with a DJing interest, and an older man whose home looks established and professional. There are many plants in all of these settings. The teenager's walls are painted a bright green, referencing her interest in plants, and her windows are lined with spider plants and cactuses. There are many plants in the DJs kitchen, one if which spins on his record vinyl. The older man has plants placed all around his office, some on his desk and in between his bookshelves. All of them join in to sing the song when their individual setting is shown, showing that they're physically apart but brought together through their interest in plants. The differences in socioeconomic background suggests that Facebook Groups is a way for people of all backgrounds to come together to share tips, offer advice, and discuss their love for their hobbies. 

    The simple text "House Plant Hobbyist" in large font in the middle of the screen is shown during the middle of the commercial, a slightly smaller text reading "Facebook Group" below it. During the last few seconds, the same font reads "Take on anything with Facebook Groups." This evokes a sense of empowerment and comfort, knowing that whatever passion you may pursue there is a group of people available to talk to on Facebook that can help you with whatever problems you face.